Moderation
We believe that face-to-face interviews and group discussions are a unique way of encountering people. They can provide valuable insights into markets, products and their consumers. You do not only gather information or collect data, you also get into customers' minds, when the moderator is able to listen to and motivate the participants, while carefully structuring and guiding the discussion.
What makes successful group moderation such a valuable instrument for qualitative marketing research and social research is the fact that it provides a deep and broad understanding of people as individuals, in their various contexts and identities. It's all about finding out why people think what they think. It's also about getting participants to talk about their opinions, motivations and feelings.
For the same reason, workshops and seminars on topics like ›Intercultural Communication‹ and ›Intercultural Competence‹ are a highly estimated and valuable means to convey knowledge on modes of behaviour, customs and conventions in different cultures.
A limited number of participants allows for a rather personal and involving exchange of knowledge and information as well as providing sufficient space for discussing questions and uncertainties on the part of the participants regarding the complexities of intercultural understanding.
We offer the following types of moderations:
Focus groups (Qualitative marketing Research)
I was able to gather extensive experience as a workshop facilitator for qualitative group discussions and in-depth interviews at various renowned marketing research agencies (i.e. Research International, mim Mobile in Mobile GmbH, Smart Economy AG).
We offer to design and head qualitative focus group discussions on pre-defined topics nationally as well as internationally. The discussions can be moderated both in German and in English.
The client is responsible for recruiting the participants and briefing the facilitator. The client will also bear all costs for travel and accommodation. We will be available for last-minute briefings before the discussions start as well as for a debriefing after each focus group. We will provide a detailled final report.
In-depths interviews (Qualitative marketing Research)
We offer to design and perform qualitative face-to-face and in-depth interviews on pre-defined topics nationally as well as internationally. The 121-discussions can be moderated both in German and in English.
The client is responsible for recruiting the participants and briefing the facilitator. The client will also bear all costs for travel and accommodation. We will be available for a debriefing whenever it seems necessary. We will provide a detailled final report.
Moderation of intercultural workshops
We offer to design and head workshops and seminars to promote intercultural awareness, intercultural communication (language) as well as intercultural competence (behaviour).
Intercultural training makes a lot of sense for companies operating on an international level as well as for any social environment where people of different religious, social or ethnic origin live and work together on a longterm basis. The discussions can be moderated both in German and in English.
With a manageable number of participants we will be able to discover the various communication issues involved in meeting and working with people from various cultures - and we will work intensively on how to deal with them. It's our aim to help the participants to understand in which way the behaviour, everyday communication, business communication and general perception patterns of people in foreign countries and cultures differ from those we ourselves know and trust in. And we want to teach them how deal with these differences in an appropriate and respectful manner.